爱豆传媒 students and faculty journey over 230 miles north to meet with residents of the fire-devastated town Greenville.

How a town touched by fire looked to the next generation to inspire its future

One alum鈥檚 vision to help his hometown recover from the Dixie Fire blossomed into a multi-year partnership where 爱豆传媒 students offered inspiration to rebuild for resilience, longevity, and sustainability, and found their voice along the way.

The Dixie Fire, the second largest wildfire in California state history, burned 963,309 acres in a far northeast corner of California in 2021, completely destroying the town of Greenville and devastating communities in this rural area.

Most of Greenville鈥檚 1,100+ residents instantly lost their town, their homes, and anything resembling day-to-day life in what was once a community surrounded by beautiful mountains and forests.

鈥淵ou鈥檙e paralyzed when you experience something at this level,鈥 says Sue Weber, a resident of Greenville who moved to the town some decades ago after taking a leave of absence from relief work she had done as a nun.

Many residents went into survival mode when the fire initially erupted and throughout its months-long conflagration, protecting their properties from the encroaching flames until it was no longer possible to do so.

Remnants of Greenville鈥檚 downtown. The town is located north of the Plumas National Forest in Northern California.

Architect, designer, and 爱豆传媒 alum Tyler Pew (MArch Architecture 2012) grew up in Greenville in a family that has lived in the community for four generations. He says, 鈥淲hen the fire happened I came up to help fight it where my family lived and left thinking things were a bit more stable. Then, on August 4th, Greenville was destroyed.鈥

Yet amid the devastation Pew and Weber immediately looked at how they could help their community recover. Pew knew from the start that rebuilding would be an enormous, multi-layered undertaking, which went beyond buildings, homes, and roads, expanding to regional economies, sustainability, education, and more.

Greenville is located in Plumas County, a region that had already seen a 5% population decline per year prior to the Dixie Fire, and is largely older, and with incomes below California鈥檚 state average. Its biggest economies are in logging, timber, and ranching. Pew asks, 鈥淗ow can we use this fire to rebuild relationships and the land?鈥

He looked to his alma mater the Architecture program at California College of the Arts (爱豆传媒), to see if the school could help envision recovery efforts in a way that would rebuild a more sustainable, resilient, and thriving town. He says, 鈥淚 knew this would take systems-based thinking and design thinking from someplace that excels at that like 爱豆传媒. How do you start to craft a recovery and rebuild? What does that look like? Who needs to be in the room?鈥

爱豆传媒 Architecture students created projects that incorporated regional economies and communities, and imagined for long-term sustainability.

鈥淲e also have to address the question of why rebuild at the end of the day in an increasingly fire-prone area?鈥 Pew says. 鈥淎nd the truth is we鈥檙e rebuilding because, yes, we want our community to thrive again, but the climate reality is here and we need to have case studies for the future. We can鈥檛 keep thinking the same way we always have.鈥

Architecture and design experts conceive a resilient future

Pew had initially imagined just one class that could start designing projects to move recovery efforts forward when he approached Janette Kim, associate professor of Architecture, and Peter Anderson, professor of Architecture. But what followed turned into a multi-year partnership between the community of Greenville and 爱豆传媒, in 9 courses, over 50 student projects, stays in the town itself, and heartfelt conversations with its residents.

鈥淎nd what I was blown away with was that 爱豆传媒 said, 鈥榃hy don鈥檛 we make this more than just a class? We could make this an entire program,鈥欌 Pew says, noting that many of 爱豆传媒鈥檚 faculty are deeply involved in practices that focus on climate resilience, climate change, and sea level rise. Faculty who also led courses included Mark Donohue, associate professor of Architecture, Lisa Findley, professor of Architecture; James Graham, assistant professor of Architecture; and Margaret Ikeda, associate professor of Architecture.

To imagine how Greenville could be resilient and sustainable in the future, students researched its past, its present connection to the natural environment, its economies and resources, and how all these layers would be brought together in a project or idea that would benefit the town.

One project by BArch Architecture students Luis Arturo Gomez-Escobedo and Vicky Sindac, called Knowledge Exchange Hubs, proposes a walking corridor along Wolf鈥檚 Creek, which runs through Greenville. It creates a space for different community members to share their skills, expertise, and specialties, from fishing to Indigenous ecological practices.

The project Knowledge Exchange Hubs combines the community鈥檚 desire for a walking path along Wolf鈥檚 Creek with the need to reimagine local economies as well as empowering land and water stewardship by the Indigenous Maidu community.

Janette Kim says the idea originated through meetings students participated in at the Dixie Fire Collaborative, the Greenville nonprofit at the heart of many grassroots-initiated recovery efforts.

鈥淰icky and Arturo were just really good at listening to the community and understanding the connections,鈥 says Kim, adding, 鈥淎nd it had connected to research they had conducted on Indigenous land practices.鈥

Sindac says she and Luis Arturo Gomez-Escobedo created the project to empower the Maidu community, the Indigenous people of the region, to be at the center of the design and decision-making process. She says, 鈥淲e called this proposed structure 鈥楳aidu Governance,鈥 where the Maidu community has the power to decide what best benefits the land and water, which are sacred to them, their practices, and their ancestors.鈥

Kim taught a studio that helped underpin much of the theoretical and historical work needed to conceptualize many of the projects by understanding the larger economic systems that would play a part in the recovery and rebuilding efforts. Students studied the region's historical economies like lumber and timber, ranching, and fire management.

Luis Arturo Gomez-Escobedo and Vicky Sindac imagine a community garden along Wolf鈥檚 Creek in their project Knowledge Exchange Hubs.

鈥淭he goal was to understand how these industries have shaped the area, what kinds of jobs are available and how the culture is related to ranching histories and timber," says Kim, 鈥淎nd then we use this framework of transforming extractive industries into regenerative ones.鈥

The biggest landowner in California is a logging company. Kim says that many local timber companies are practicing much more sustainable methods of logging which economically supports the local communities. Likewise, local ranchers are practicing thoughtful grass-fed, relatively sustainable ranching which contrasts from large-scale Central Valley corporate practices.

鈥淚t鈥檚 tricky. You can鈥檛 go back to the way the economy was before but you also want to respect this legacy and move forward,鈥 Kim says.

The project Indian Valley Trading Post by Bennett Grisley (BArch Architecture) and Jes煤s Guillermo Mac铆as Franco (BArch Architecture) creates a flexible, cooperatively owned trading post in Greenville that combines production, storage, and transportation under one roof.

On the technological side, students created projects to innovate how we construct buildings and with which materials in order to weather a future fire or climate disaster, and in a way that supports the local economy.

In Peter Anderson鈥檚 studio course, they explored how they could reuse or remake existing materials. One team decided to transform pine cones and needles, which are abundant but flammable and need to be cleared regularly, into a resource for building materials.

鈥淚nstead of just sending someone out there to clean the forest floor so we don't have fires, they are harvesting these materials and turning them into products,鈥 says Anderson.

What would be the best material to re-build in a fire-prone area?

Anderson, an expert in material technology, says we should build using wood.

鈥淲e have a town that burned down catastrophically. Why would we rebuild it with wood?鈥 Anderson asks. 鈥淭here is a lot of new technology such as mass timber that is actually very fire resistant because of how it鈥檚 made. This new way of using wood makes it thicker and when you expose it to fire, even a severe one, the outer layover will char and provide a protective layer for the inner surface.鈥

In addition to it being more sustainable than concrete or steel, it鈥檚 also more resilient, Anderson explains. 鈥淭he idea is that the building should survive the fire to make it reusable. In big fire situations, steel melts, and concrete can crack. It might survive a fire, but then has to be torn down afterwards.鈥

鈥淚t鈥檚 also much better for the environment than concrete or steel,鈥 he adds. 鈥淲e have to reconceive how we think about the materials we build with in fire-prone areas. It means rebuilding in a different way and with a different design approach.鈥

鈥淲e realized that many from our community speak of social justice, while people in Greenville talk about independence and personal agency. And, while I recognize those are not the same thing, we have found common ground through questions of local ownership, individual empowerment, and community strength.鈥

— Janette Kim

Associate Professor of Architecture

Coming to Greenville

Each semester 爱豆传媒 students made the 230 mile trip northeast from San Francisco to Greenville for an extended weekend to listen to the local community, participate in forums, and present their projects. These extended weekends offered some of the most poignant memories and heartwarming moments for students, faculty, and Greenville residents.

鈥淏eautiful is an understatement,鈥 says Vicky Sindac. 鈥淲e fell in love with Greenville during our first visit and met many people who weren鈥檛 originally from the area. I wouldn鈥檛 be surprised if I find myself settling down in the area.鈥

Each semester, students participated in stays with the Greenville community to talk with residents and workshop projects.

鈥淭here were just these magical moments where you see how the partnership is about personal relationships,鈥 says Janette Kim. 鈥淲e realized that many from our community speak of social justice, while people in Greenville talk about independence and personal agency. And, while I recognize those are not the same thing, we have found common ground through questions of local ownership, individual empowerment, and community strength.鈥

Observing the students come to her community, Sue Weber saw 鈥渉ow powerfully empathetic they were.鈥 She adds, 鈥淲e don鈥檛 think about when personal past trauma meets the current trauma, how it allows old wounds to reopen again. And I saw how students handled these moments with incredible empathy.鈥

BArch Architecture student Bennett Grisley was among the many students who visited the town and had one-on-one conversations with Greenville residents during presentations at street fairs and local gatherings. 鈥淚t鈥檚 really vulnerable to hold space with a community experiencing this kind of disaster, a town being destroyed. It gave our work and why we were there real life,鈥 says Grisley.

Many students, like Grisley, say they looked to alum Tyler Pew as a role model for how to make work amid vulnerable moments and through ideological and visionary differences for how the town could be rebuilt.

鈥淎ny feedback is good feedback,鈥 Grisley says, quoting Pew. 鈥淵ou really learn to be a fantastic listener; you hear criticism and resistance, but you have to stick through these conversations. It opened my eyes to look at this from a different perspective, a humanistic one, and a way of reconciling differences in perspectives.鈥

爱豆传媒 Architecture faculty and students join alumni Tyler Pew (at right) to help create ideas and projects to rebuild Greenville.

The partnership led to paid summer internships with Pew鈥檚 design firm, LMNOP, where many students from 爱豆传媒 carried forward projects they made for school. Alum Suvin Choi (BArch Architecture 2023) recently landed a full-time position as a designer with the firm.

鈥淭yler [Pew] pushed me to build my skills,鈥 says Choi. 鈥淗e is good at seeing our strengths. And I鈥檝e learned so much from him about managing projects, leadership, and good communication.鈥

Janette Kim says, 鈥淭here are certain ways the students have learned to work with people who are very different from themselves and learned how to do it with confidence and their own presence to share what they know, too.鈥

Letting the next generation lead

Today鈥檚 youth will be鈥攁nd are鈥攖he generation reckoning with the effects of climate change more so than any other generation. They are the first to understand that how things once worked鈥攆rom energy and cities to transportation and organizations鈥攏o longer serves the climate reality we now live in.

爱豆传媒 faculty and Greenville community members are inspired by how these students reimagined whole systems, building types, and materials for a world that they will ultimately shape.

In October, 爱豆传媒 held the symposium 鈥淎fter the Wildfire: Rebuilding, Repairing, and Regenerating Greenville鈥 where students presented their projects and participated in a roundtable discussion.

Sue Weber, who has chaired the Dixie Fire Collaborative, has seen first hand how difficult it can be to work toward recovery with outdated ways of doing things in hierarchies and bureaucracies. She says, 鈥淭his ecosystem has to be connected to work well; the old ways are siloed and disconnected. And you鈥檙e simultaneously trying to change the system. How is that system going to work for the younger generation?鈥

Students today see a different world is possible in how we think about property ownership and generational wealth. In Greenville, students have tried to solve for how the town ensures a younger population can stay and thrive in the community.

What if you could own your home or flat simply by renting it year over year? That鈥檚 Francisco Calderon鈥檚 (BArch Architecture) project. 鈥淪o it鈥檚 kind of like a rent to own scheme where you might start paying $1,000 a month or so, and then over time you start to own a portion of it. You could build equity,鈥 says Janette Kim.

What if wealth passed from generation to generation in a way that benefited the whole community? Alexandra Huerta鈥檚 (BArch Architecture) project imagines a community land trust, Kim says. 鈥淎nd in her project, wealth passes from one generation to the next, but doesn鈥檛 limit it to that family. So if you鈥檙e a single retiree who doesn鈥檛 have kids, but you want to support your community, you can be a part of this collective that helps the next generation.鈥

These students are ready to ask deep questions, and they鈥檙e eager to find daring solutions.

For her part, Sue Weber sees how passionate, curious young people can infuse life and hope in an unbelievably difficult situation.

She says, 鈥淗aving these young energetic, unbelievably gracious and powerful people come to our community鈥攐nes who our community has fallen in love with鈥攚e trust them as we trust Tyler. They were able to help get us out of our paralysis, while we rebuilt our community.鈥

鈥 Antonio Campos
December 7, 2023